Streamlight is a globally recognised manufacturer of professional lighting tools, trusted by military, law enforcement and emergency services worldwide. Known for performance, durability and innovation, Streamlight designs mission-ready solutions that support critical operations in demanding environments.
While Streamlight’s brand presence is well established in the US, expanding awareness and engagement across Europe required a more targeted approach. To support international growth, we helped develop clearer brand communications, including refreshed messaging, core values and a strategic direction aligned to European defence and security audiences.
For over a decade, Dupree Defence has supported Streamlight with strategic marketing across Europe, helping strengthen brand awareness and increase visibility within the defence and security sector. Through a combination of brand communications, PR, content and campaign activity, we’ve helped drive relevant website traffic, generate sales opportunities and support long-term growth in key markets.
"I would recommend Dupree to anyone that's looking for a partner that is managing your high level brand."
MIKE DINEEN, CRO - Streamlight, Inc.
MIKE DINEEN, CRO - Streamlight, Inc.
INCREASED AWARENESS THROUGH PR
12.6M
TARGETED PR REACH
(YEAR)
Working with our extensive global network of defence and security publishers and journalists, we’ve helped position Streamlight’s brand and product range in front of key decision-makers and procurement audiences.
This targeted PR activity has increased visibility with military, law enforcement and emergency services professionals, supporting brand awareness and commercial growth.
MIKE DINEEN, CRO - Streamlight, Inc.
12.6M
TARGETED PR REACH
(YEAR)
INFLUENCING AUDIENCES THROUGH SOCIAL MEDIA AND CONTENT CREATOR MANAGEMENT
Across three European languages, we deliver a full social media strategy for Streamlight, combining organic content, paid advertising and content creator management. This ensures consistent visibility, targeted reach and stronger commercial impact.
By tailoring messaging for defence, law enforcement and emergency service audiences, we help Streamlight build credibility across key markets while driving engagement with the right decision-makers. This integrated approach strengthens brand presence, supports product awareness and contributes to long-term growth.
6M
+262%
SOCIAL IMPRESSIONS
(YEAR)
EUROPEAN WEB TRAFFIC
(YEAR)
Creative Delivery Across Print & Digital
We created over 50 high-impact advertising assets for Streamlight across both print and digital channels, designed to capture attention and communicate product value with clarity across defence, law enforcement and professional markets.
Each advert was carefully translated and localised for key European regions, ensuring Streamlight’s messaging remained consistent, relevant and aligned with the needs of different audiences.
From broader brand-led creative through to product-specific campaign executions, our design delivery supported stronger awareness, improved engagement and contributed to long-term commercial growth across multiple territories.
OVER 15 CONTENT CREATION DAYS
Our content creation days delivered professional photography and video that authentically reflected Streamlight’s real-world use across military, law enforcement and emergency service environments.
By capturing products in operationally relevant scenarios, we produced content that reinforced credibility, showcased performance and supported both brand and product messaging.
This media was rolled out across web, social media, exhibitions and printed collateral, ensuring a consistent, high-impact brand presence across every key touchpoint.
Event Support Across 10+ Shows
From exhibition stand design and build through to merchandising, pre-show awareness campaigns and on-the-day social media content, we supported Streamlight across more than 10 major defence and security events.
By creating a consistent presence before, during and after each show, we helped maximise visibility, attract the right audiences and reinforce product credibility in competitive environments.
Our event marketing support strengthened brand engagement, supported lead generation and contributed to sustained commercial momentum across key European markets.
WORKING WITH THE BEST
WORKING WITH THE BEST