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simunition show stand

GENERAL DYNAMICS CASE STUDY

Discover how we supported General Dynamics with end-to-end exhibition stand design, build and delivery for major defence events.

General Dynamics is a leading global aerospace and defence company, delivering advanced technology and mission-critical solutions that support national security and complex operational requirements worldwide. With a strong presence across land, sea, air and cyber domains, the organisation is recognised for engineering excellence, innovation and reliability in highly demanding environments.
 

As a trusted partner to defence forces and government stakeholders globally, General Dynamics operates in a sector where credibility, clarity and presentation matter. At major defence exhibitions and industry events, a strong physical presence is essential for engaging key decision-makers, communicating capability, and creating meaningful conversations in a competitive market.
 

Dupree Defence supported General Dynamics with exhibition stand design, build and on-site set-up, ensuring a professional, high-impact presence aligned with their brand. From planning and logistics through to installation and delivery, we helped create a stand environment built to attract attention, support engagement and represent the business with confidence on the show floor.

general dynamics logo

NICK CRUZ - General Dynamics.

"We have been working with Dupree for the last several years and have developed a great working relationship with their marketing team.

Not only do they meet our needs for trade show support, but they exceed expectations when it comes to ensuring alignment with our brand."
"We have been working with Dupree for the last several years and have developed a great working relationship with their marketing team.

Not only do they meet our needs for trade show support, but they exceed expectations when it comes to ensuring alignment with our brand."

NICK CRUZ - General Dynamics.

nick cruz headshot

NICK CRUZ - General Dynamics.

"We have been working with Dupree for the last several years and have developed a great working relationship with their marketing team.

Not only do they meet our needs for trade show support, but they exceed expectations when it comes to ensuring alignment with our brand."

Event Support Across Shows

For General Dynamics, we delivered full exhibition stand support, managing the design, build and on-site setup to ensure a strong presence at key defence industry events.

From creating stand graphics and branded show materials through to coordinating stand builders, logistics and installation timelines, we handled the full process end-to-end.

This ensured the stand was delivered on schedule, presented professionally, and provided a high-impact environment for engaging visitors, supporting conversations and strengthening brand visibility on the show floor.

simunition stand

WORKING WITH THE BEST

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Stand Planning & Design

For General Dynamics, we led the planning and exhibition stand design process to ensure every element met venue regulations, brand requirements and operational needs on the day.

From layout development and visual concepts through to final artwork production, we designed a stand environment that supported product visibility, visitor flow and meaningful engagement.

Every detail was considered — including placement of meeting areas, display zones, lighting and messaging — to create a professional, high-impact presence that could be delivered efficiently and consistently across key defence events.

simunition stand plan

Supporting Global Defence Exhibitions

We have supported General Dynamics at defence exhibitions worldwide, delivering end-to-end event support that ensures every show is executed to the highest standard.

From stand design and build coordination through to printed materials, on-site setup and supplier management, we help create a consistent brand presence that performs in any location.

By working closely with key stakeholders and show partners, we ensure every detail is delivered on time, on brand and ready to engage international defence audiences.

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WORKING WITH THE BEST

Simunition logo
daniel technologie logo
Streamlight logo
General Dynamics Logo
Primetake logo
RampGlobal logo
International Brands Group logo
4SYS logo
Magnum logo
Maxim Defense logo
Dexshell logo
United Development logo
Exail logo
Rocky logo
trigalight logo
IMSAR-Logo
wescom-logo
CES-LOGO

To help us respond quickly, include:

  • The service you’re interested in (PR, brand, design, website, digital)

  • Your timeframe and priorities

  • Your target audience or sector

  • Any relevant links (website, campaign, LinkedIn)

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