The Best of Digital Marketing
Digital marketing in the defence and security industry is about building visibility, credibility and demand across every stage of the buyer journey — from first awareness through to enquiry and long-term conversion. It ensures your organisation is found, understood and trusted in a sector where reputation and clarity matter.
With specialist audiences, complex capabilities and longer decision-making cycles, defence and security brands need more than generic marketing tactics. A strategic digital marketing approach combines the right channels, messaging and content to reach the people that matter most, including procurement teams, programme leads and technical decision-makers.
At Dupree Defence, we deliver performance-led digital marketing through SEO, PPC, paid media, content strategy, email marketing and campaign planning. Our focus is on generating qualified leads, strengthening brand authority and turning online attention into measurable commercial results.
DIGITAL
mARKETING
search engine optimisation
We optimise defence-focused websites to increase search visibility, attract high-intent audiences and drive measurable, long-term lead growth.
google ppc advertising
We manage defence-focused Google PPC campaigns to capture high-intent demand, improve lead quality and deliver measurable return on investment.
paid social advertising
We deliver precision-targeted paid social campaigns that reach defence decision-makers, build awareness and drive measurable engagement and lead generation.
email marketing
We deliver targeted email marketing that nurtures defence prospects, supports long procurement cycles and moves contacts closer to enquiry and decision-making.
lead generation
We deliver targeted defence lead generation that converts interest into qualified enquiries, strengthens sales pipelines and creates consistent commercial momentum.
Streamlight manufactures professional lighting tools for military and law enforcement teams worldwide. We helped grow their brand awareness across Europe through a strategic mix of brand strategy, defence-focused PR and social media marketing — increasing qualified website traffic, supporting sales activity and contributing to new contract opportunities.
Through dedicated military and law enforcement photo shoots and video shoots, we produced high-quality, mission-relevant content designed to perform across social media and wider digital marketing campaigns. This consistent content approach strengthened brand credibility, improved engagement and supported long-term commercial growth.
6M
+262%
12.6M
SOCIAL IMPRESSIONS
(YEAR)
EUROPEAN WEB TRAFFIC
(YEAR)
TARGETED PR REACH
(YEAR)
United Development provides defence transport and logistics services to some of the most remote and challenging locations in the world. We strengthened their brand positioning through clearer, more impactful brand communications, ensuring their capabilities were presented with credibility and confidence to the right audiences.
To increase visibility and awareness, we delivered a focused social media strategy that improved consistency, engagement and reach — helping elevate their presence within the defence and security sector.
10M
SOCIAL IMPRESSIONS
(YEAR)
+1115%
EUROPEAN WEB TRAFFIC
(YEAR)