DEFENCE BRAND STRATEGY
BUSINESS STRATEGY, BRAND STRATEGY, MARKETING PLANNING
OUR BRAND STRATEGY SERVICE
In the defence sector, where trust, reliability, and strategic partnerships are paramount, having a strong brand image is essential. Your brand is not just a logo or a tagline; it is the embodiment of your company's values, expertise, and commitment to excellence.
In a highly competitive and regulated industry, telling your unique story sets you apart from the rest. It is through strategic communication that you convey your capabilities, build credibility, and foster confidence among stakeholders. A well-defined brand narrative not only distinguishes your company but also aligns your mission with the critical needs of the defense community, ensuring long-term success and sustainable growth.
Research & Analysis
Understanding your market, competitors and different audiences
Brand Strategy
Building the framework of your brand from your core values
Brand Identity
Creation of the visual identity of your brand based on the brand strategy
Brand Positioning
Positioning your brand in the market to differentiate from the competition
Inclusive workshops
We build brands together, using your teams knowledge and our teams experience
B2B Branding
We manage brand influencers and ambassadors, negotiating deals and organising contracts
Sales Strategy
We manage all social platforms as well as managing different countries and languages
Marketing Planning
We create strategic plans that sync with your other marketing activity such as PR and events
For Streamlight, we delivered an evolved brand for the European market, complete with new communication strategy for the defence, law enforcement and emergency services sectors.
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Their new brand strategy allowed them to enter the market with a competitive advantage, communicating to their audiences efficiently and coherently to maximise sales and marketing activity.
We helped rebrand United Development, who provide specialist transport and logistic services for Government, Humanitarian aid projects and Defense peace keeping missions.
The newly built brand backs up their tender proposals, communicates their values clearly and also gives them a competitive edge, showing that they can always complete the mission.
