STREAMLIGHT CASE STUDY
STREAMLIGHT BRAND STRATEGY
Streamlight in the US is a household name not only known by military, law enforcement and emergency services, but also the general consumer. Their current branding works wonders in the US, but it didn't adhere well to the European market as they were an unfamiliar brand.
We helped develop new brand communication for the rest of the world, complete with a new direction, core values, strapline and a comprehensive plan to enter and grow in Europe.
TECHNICAL
(Solutions to problems)
HERITAGE
(Stories)
LISTENING
(Solutions to problems)
PROFESSIONAL
(Made for pros)
TRUSTED
(Brand)
RELIABLE
(Product & Company)
INNOVATION
(Brand)
INCREASED AWARENESS THROUGH PR
Working with our extensive network of publishers and journalists globally, we have enabled Streamlight's brand and product range to be infront of the eyes of key decision makers and new potential customers in military, law enforcement and emergency services sector.
We manage social channels in 3 different languages across Europe, providing organic content, paid advertising and content creator management maximise awareness and aid sales.
6M
+262%
TARGETED SOCIAL IMPRESSIONS (YEAR)
EUROPEAN WEB TRAFFIC
(YEAR)
INFLUENCING AUDIENCES THROUGH SOCIAL MEDIA AND CONTENT CREATOR MANAGEMENT
OVER 50 IMPACTFUL ADVERTISEMENTS DESIGNED
We used our advertising and design experience to create over 50 different kinds of adverts for both print and digital. Translated and localised to different regions, that grab the viewers attention and display the message clearly.
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For Streamlight we have produced both branding advertisements and product advertisements.
OVER 15 CONTENT CREATION DAYS
Through our photography & video service, we produced authentic and credible media covering military, law enforcement and emergency services. This content was then used throughout their website, social media, event stands, POS and other printed material.
SUPPORT AT OVER 10 EVENTS
From stand design & build and merchandising, through to data capture campaigns, pre-show awareness and creating content for social media on the event day. We have supported Streamlight globally with major events.
"I would recommend Dupree to anyone that's looking for a partner that is managing your high level brand."
MIKE DINEEN, CRO - Streamlight, Inc.